Believe Digital Canada

Karine Lafleur

Trade-marketing manager Canada
Site web


Active in the Canadian visual arts and music industry for more than 10 years; discovering new talents is her daily tasks. Maintaining the mandate that all products should be accessible to streaming platforms, audience, labels and artists in Canada & abroad is essential. Based for the last 3 years in Montreal with the Canadian BU of Believe Distribution Services, she overviews the Canadian Trade-marketing of each label or independent artist under Believe Canada. Establishing with them and their Label Manager the strategic planning and marketing tools needed for the release of a product. She is also our person of trust with all DSP reps in Canada & brings a global view of the Canadian market to the international Trade-marketing Team at Believe SAS. She is actively implicated as a member of the Francophone Committee for the JUNO’S Awards, juror for the pre-selection of candidates of the Francouvertes and a new juror at FACTOR.